Sam Neame in a suit in New York, Performance coach

Performance for a better life

Performance is a life skill, not a sport.

+150 clients
supported

1500+ sessions
delivered

10+ Olympians
coached

92% of clients reported
improved life satisfaction

Discover the method behind the results.
Powering Olympic athletes and executives.

Sam’s Story

“Life is better when we are feeling good physically and mentally.”

“I’m yet to meet anyone who wouldn’t benefit from prioritising sleep and self-care.

Over time, I’ve come to realise that healthy habits, effective sleep strategies, and intentional self-care not only boosts your performance but also helps you to uncover the best version of yourself.

Like me, leaders, elite athletes, and high performers have taken these strategies and habits, and made them a central part of their daily routines. It’s helped me tremendously, and I want to help you do the same.”

6 Pillars of Performance

I developed the 6 Pillars of Performance to encapsulate the key factors such as, habits, recovery, mindset, focus, movement, and energy. By improving each area, even by a couple of percent, this can lead to a major, positive change in performance, wellbeing, and life.

It’s a simple, practical framework, that helps make high performance sustainable and achievable. I live by the 6 Pillars of Performance, and so do my clients.

Your potential isn’t just built in the gym or at your desk, it’s restored in your sleep, sharpened in your habits, and unleashed in how consistently you show up for yourself.

1 TO 1 COACHING


Sam Neame’s 1:1 coaching is a premium offering, designed to fit seamlessly around your lifestyle, goals, and commitments.

Programmes are custom made to incorporate your ambitions and schedule, and are built on neuroscience, evidence based practices, and physiological and habit-centred scientific research.

Partner with me and elevate your focus, energy, sleep, and routines. You too can unlock your full potential and enjoy long lasting results, both on and off the field.

The impact of coaching

Sleep and Recovery: Sleep like a pro. Wake up feeling energised and focused

Focus and Cognitive Performance: Think clearly, prioritise effectively, and make smarter decisions

Energy and Physical Wellbeing: Sustain high energy levels throughout the day and evade fatigue

Habits and Routine: Build effortless routines that support long-term performance and consistency

Stress and Resilience: Stay calm and composed. Perform at your best even in high-pressure situations

Your next chapter,
told by others

"Sam’s guidance has made a measurable difference in how I manage my day and my wellbeing. I sleep better, maintain higher energy, and handle stressful situations with more composure. The coaching is practical and tailored to my goals. It’s helped me perform better, both personally and professionally."

Lauren, Professional Tennis Player

"Sam’s coaching is structured and science-backed, with clear, actionable steps. I’ve built routines that stick and support both my work and athletic performance. Stress is easier to manage, and my energy levels are steadier. I feel more capable and prepared.”

George , Oxford University, Lord’s cricket player

“At world-class level, performance comes down to the smallest details. Your coaching helps optimise every aspect of preparation so I can train, recover and compete consistently at my best. Sam helps optimise the small 1% details so I can perform consistently at my best.”

Lucy Renshall, 3-time European Open gold medallist, Judo

"Working with Sam has helped me approach my day with more focus and energy. My sleep has improved, and I recover faster from both work and training. The strategies are practical and easy to apply. I feel more consistent and in control under pressure."

Levin, Leander Rower

 FAQs