Performance for a better life
Performance is a life skill, not a sport.
Known as the go-to for elite athletes’ sleep and performance.
A Decade of Performance Coaching
Coaching Gold Medallists, World Champions & Paralympians
92% of people reported a positive impact on their lives.
Discover the method behind the results.
Powering Olympic athletes and executives.
Sam’s Story
“Life is better when we are feeling good physically and mentally.”
I’m yet to meet anyone who wouldn’t benefit from prioritising sleep and looking after themselves a little better.
After struggling with the demands of a high-pressure job in the City, I began to understand just how much sleep, stress and daily habits shape how we feel and perform. It led me to study sleep and mental performance, and find better ways to manage pressure myself.
Today, I work with elite athletes, leaders and people looking to feel better, sleep well and perform at their best. I’m also a Partner at Sport in Mind, supporting mental health through movement, and work with Calm Zone to support mental wellbeing.
Because whether you’re competing at the highest level or simply navigating everyday life, we’re all human, and our health should never come last.
6 Pillars of Performance
I developed the 6 Pillars of Performance to encapsulate the key factors such as, habits, recovery, mindset, focus, movement, and energy. By improving each area, even by a couple of percent, this can lead to a major, positive change in performance, wellbeing, and life.
It’s a simple, practical framework, that helps make high performance sustainable and achievable. I live by the 6 Pillars of Performance, and so do my clients.
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Recharge smarter.
Improving your sleep and recovery routines will help you feel more restored and energised; enabling you to perform at your best. -
Train your body, fuel your mind.
Optimising physical activity will help boost energy, build strength, and encourage resilience, without burning out. -
Eat for performance.
Through simple, practical strategies, fuelling your brain and body in the right way will lead to enhanced focus, energy, and long-term health. -
Master your mental game.
Developing clarity, focus, and confidence will enable you to handle pressure, stress, and high-stake situations. -
Set yourself up for success.
Building daily routines, behaviours, and healthy environments will naturally support your goals and high performance. -
Balance that supports performance.
Creating routines and boundaries, will allow you to thrive professionally and personally; without compromising your wellbeing.
Your potential isn’t just built in the gym or at your desk, it’s restored in your sleep, sharpened in your habits, and unleashed in how consistently you show up for yourself.
1 TO 1 COACHING
Sam Neame’s 1:1 coaching is a premium offering, designed to fit seamlessly around your lifestyle, goals, and commitments.
Programmes are custom made to incorporate your ambitions and schedule, and are built on neuroscience, evidence based practices, and physiological and habit-centred scientific research.
Partner with me and elevate your focus, energy, sleep, and routines. You too can unlock your full potential and enjoy long lasting results, both on and off the field.
I work with a select number of individuals to ensure each partnership receives the time, attention and care it deserves. As a result, availability is limited, and I cannot guarantee capacity for every enquiry.
Start a Conversation
If you feel my approach aligns with your ambitions, I invite you to get in touch for an initial conversation. This is an opportunity to discuss your goals, explore whether we are the right fit, and establish whether I have the capacity to work together.
The impact of coaching
Sleep and Recovery: Sleep like a pro. Wake up feeling energised and focused
Focus and Cognitive Performance: Think clearly, prioritise effectively, and make smarter decisions
Energy and Physical Wellbeing: Sustain high energy levels throughout the day and evade fatigue
Habits and Routine: Build effortless routines that support long-term performance and consistency
Stress and Resilience: Stay calm and composed. Perform at your best even in high-pressure situations
Your next chapter,
told by others
"Sam’s guidance has made a measurable difference in how I manage my day and my wellbeing. I sleep better, maintain higher energy, and handle stressful situations with more composure. The coaching is practical and tailored to my goals. It’s helped me perform better, both personally and professionally."
Lauren, Professional Tennis Player
"Sam’s coaching is structured and science-backed, with clear, actionable steps. I’ve built routines that stick and support both my work and athletic performance. Stress is easier to manage, and my energy levels are steadier. I feel more capable and prepared.”
Amelie Brooks, Professional Tennis player
“At world-class level, performance comes down to the smallest details. Your coaching helps optimise every aspect of preparation so I can train, recover and compete consistently at my best. Sam helps optimise the small 1% details so I can perform consistently at my best.”
Lucy Renshall, 3-time European Open gold medallist, World Champion, Judo
I noticed a tremendous improvement in the quality and duration of her sleep.
“On a recent trip to China with the team I can happily say I slept for over 8 hours each night,”I feel I am more energised and motivated to train, as training after a bad night’s sleep is never nice, now I feel I have my enjoyment and I do not dread or feel anxious about trips or tournaments anymore.”
Izzy Petter, Olympian GB Hockey
Have a read
FAQs
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A performance coach helps you optimise the areas that impact your energy, focus, and results. I work with athletes, executives, and high performers, helping them improve their sleep, routines, recovery, and overall wellbeing. Enabling them to consistently perform at their peak. My approach reflects high performance principles that are often featured in Men’s Health.
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Anyone who wants to perform at their best and feel more in control of their life. Whether you’re looking to sleep better, build stronger routines, improve focus, or boost overall wellbeing, performance coaching can help you reach your goals and become the best version of yourself.
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Results depend on your starting point and level of commitment. Most clients notice better energy, improved sleep, and stronger focus within weeks. Long term improvements in performance, recovery, and wellbeing are built overt time. With consistent coaching, habits and practices can be established that will last a life-time.
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I combine science-backed methods with the 6 Pillars of Performance: sleep and recovery, movement, nutrition, mental resilience, habits and structure, and work life. With over 5 years studying sleep and having performed as an athlete myself, I bring firsthand experience and evidence based strategies to every client. This holistic coaching approach ensures that you not only perform better but also feel better. This improved life satisfaction and sustained results are principles that have been highlighted in Men’s Health.
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Yes. Sleep, focus, and stress management are core to high performance. I help clients optimise routines, environments, and recovery practices to improve energy, concentration, and wellbeing; enabling them to perform at their best every day.
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Sessions are available both online or in-person, depending on your needs. Both formats provide tailored coaching on sleep, routines, recovery, and performance habits for athletes, executives, and high performers. For VIP clients, I am also happy to travel to meet you in person, whether in London, Paris, New York, Los Angeles, or other locations worldwide.