Sam Neame in a suit in New York, Performance coach

Performance for a better life

Performance is a life skill, not a sport.

+150 clients
supported

1500+ sessions
delivered

10+ Olympians
coached

92% of clients reported
improved life satisfaction

Discover the method behind the results.
Powering Olympic athletes and executives.

Sam’s Story

“Life is better when we are feeling good physically and mentally.”

“I’m yet to meet anyone who wouldn’t benefit from prioritising sleep and self-care.

Over time, I’ve come to realise that healthy habits, effective sleep strategies, and intentional self-care not only boosts your performance but also helps you to uncover the best version of yourself.

Like me, leaders, elite athletes, and high performers have taken these strategies and habits, and made them a central part of their daily routines. It’s helped me tremendously, and I want to help you do the same.”

Meet Sam

6 Pillars of Performance

I developed the 6 Pillars of Performance to encapsulate the key factors such as, habits, recovery, mindset, focus, movement, and energy. By improving each area, even by a couple of percent, this can lead to a major, positive change in performance, wellbeing, and life.

It’s a simple, practical framework, that helps make high performance sustainable and achievable. I live by the 6 Pillars of Performance, and so do my clients.

  • Recharge smarter.
    Improving your sleep and recovery routines will help you feel more restored and energised; enabling you to perform at your best.

  • Train your body, fuel your mind.
    Optimising physical activity will help boost energy, build strength, and encourage resilience, without burning out.

  • Eat for performance.
    Through simple, practical strategies, fuelling your brain and body in the right way will lead to enhanced focus, energy, and long-term health.

  • Master your mental game.
    Developing clarity, focus, and confidence will enable you to handle pressure, stress, and high-stake situations.

  • Set yourself up for success.
    Building daily routines, behaviours, and healthy environments will naturally support your goals and high performance.

  • Balance that supports performance.
    Creating routines and boundaries, will allow you to thrive professionally and personally; without compromising your wellbeing.

Your potential isn’t just built in the gym or at your desk, it’s restored in your sleep, sharpened in your habits, and unleashed in how consistently you show up for yourself.

1 TO 1 COACHING


Sam Neame’s 1:1 coaching is a premium offering, designed to fit seamlessly around your lifestyle, goals, and commitments.

Programmes are custom made to incorporate your ambitions and schedule, and are built on neuroscience, evidence based practices, and physiological and habit-centred scientific research.

Partner with me and elevate your focus, energy, sleep, and routines. You too can unlock your full potential and enjoy long lasting results, both on and off the field.

Enquiries

The impact of coaching

Sleep and Recovery: Sleep like a pro. Wake up feeling energised and focused

Focus and Cognitive Performance: Think clearly, prioritise effectively, and make smarter decisions

Energy and Physical Wellbeing: Sustain high energy levels throughout the day and evade fatigue

Habits and Routine: Build effortless routines that support long-term performance and consistency

Stress and Resilience: Stay calm and composed. Perform at your best even in high-pressure situations

Your next chapter,
told by others

"Sam’s guidance has made a measurable difference in how I manage my day and my wellbeing. I sleep better, maintain higher energy, and handle stressful situations with more composure. The coaching is practical and tailored to my goals. It’s helped me perform better, both personally and professionally."

Lauren, Professional Tennis Player

"Sam’s coaching is structured and science-backed, with clear, actionable steps. I’ve built routines that stick and support both my work and athletic performance. Stress is easier to manage, and my energy levels are steadier. I feel more capable and prepared.”

George Roberts, Oxford University

"I started coaching with Sam to improve my focus and resilience. The program has delivered noticeable improvements in my sleep, energy, and recovery. His methods are grounded in science and tailored to my needs. I now feel more clear-headed and able to perform consistently. It’s a journey.”

Emily, Investment Banker

Black and white portrait of a person outdoors with long hair and a button-up shirt.

"Working with Sam has helped me approach my day with more focus and energy. My sleep has improved, and I recover faster from both work and training. The strategies are practical and easy to apply. I feel more consistent and in control under pressure."

Levin, Leander Rower

 FAQs

  • A performance coach helps you optimise the areas that impact your energy, focus, and results. I work with athletes, executives, and high performers, helping them improve their sleep, routines, recovery, and overall wellbeing. Enabling them to consistently perform at their peak. My approach reflects high performance principles that are often featured in Men’s Health.

  • Anyone who wants to perform at their best and feel more in control of their life. Whether you’re looking to sleep better, build stronger routines, improve focus, or boost overall wellbeing, performance coaching can help you reach your goals and become the best version of yourself.

  • Results depend on your starting point and level of commitment. Most clients notice better energy, improved sleep, and stronger focus within weeks. Long term improvements in performance, recovery, and wellbeing are built overt time. With consistent coaching, habits and practices can be established that will last a life-time.

  • I combine science-backed methods with the 6 Pillars of Performance: sleep and recovery, movement, nutrition, mental resilience, habits and structure, and work life. With over 5 years studying sleep and having performed as an athlete myself, I bring firsthand experience and evidence based strategies to every client. This holistic coaching approach ensures that you not only perform better but also feel better. This improved life satisfaction and sustained results are principles that have been highlighted in Men’s Health.

  • Yes. Sleep, focus, and stress management are core to high performance. I help clients optimise routines, environments, and recovery practices to improve energy, concentration, and wellbeing; enabling them to perform at their best every day.

  • Sessions are available both online or in-person, depending on your needs. Both formats provide tailored coaching on sleep, routines, recovery, and performance habits for athletes, executives, and high performers. For VIP clients, I am also happy to travel to meet you in person, whether in London, Paris, New York, Los Angeles, or other locations worldwide.